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Digital Marketing Coordinator

Department: MARKETING

Job Type: Full-Time


Are you passionate about marketing and are interested in agriculture?

The Arrowquip manufacturing plant in Woodlands Manitoba builds success on the diverse skills and perspectives of our employees and international partner network. We are looking for a forever learner who thrives in a fast-paced career driven environment.

You:

  • Enjoy a good steak
  • Love a good challenge
  • Are obsessed with digital trends
  • Want a career and not a job
  • Are outspoken and seek out answers
  • Take constructive criticism as a tool and not a hinderance
  • Have a passion for digital marketing
  • Are driven, analytical, and a problem-solver
  • Have strong drive to hit goals and performance standards
  • Can self-manage and prioritize deadline tasks

We:

  • Eat real meat
  • Protect animals and people in the cattle industry
  • Aren’t afraid to make mistakes
  • Care more about your attitude and values than your experience
  • Provide tools and resources to grow personally and professionally
  • Will provide guidance and training to elevate your career to the next level

Key Responsibilities

  • Provide insights on digital trends, news, and A/B test opportunities.
  • Adapt quickly to changes and pivot strategies on short notice.
  • Conduct audience analysis and target based on keyword and performance trends.
  • Execute and manage paid marketing strategies across platforms (Meta, TikTok, Google Ads, Microsoft Ads, etc.).
  • Maintain KPI and performance goals, supporting analytics and GA4 reporting.
  • Assist with planning and supporting digital marketing campaigns.
  • Ensure consistent brand messaging and quality control with the creative and content team.
  • Stay updated on industry changes, including digital marketing and agriculture opportunities.
  • Collaborate with team leaders to enhance cross-department success.
  • Manage ad accounts and performance metrics.
  • Curate and execute digital marketing campaigns with the content and creative team.
  • Monitor and report on marketing campaign performance, providing insights and recommendations.
  • Manage social media content and engagement.
  • Foster relationships with B2B dealer partners and the B2C ranching community.
  • Support the management of promotional product inventory.
  • Attend tradeshows and network events.
  • Assist with other marketing projects to hit target goals.

The Requirements:

  • Marketing experience or a diploma in a related field
  • Experience with paid digital campaign management is an asset
  • Strong drive for performance.
  • Proficiency in learning new programs.
  • Ability to understand consumer behavior habits.
  • A passion for digital marketing.
  • Ability to multi-task.
  • Ability to self-manage responsibilities and provide recommendations.
  • Ability to learn and adapt to changing digital ecosystems.
  • Understanding consumer habits is an asset.
  • Understanding of social media platforms and their specific requirements.
  • Knowledge of current trends in digital paid and/or organic advertising.
  • Strong communication and collaboration skills.
  • Ability to challenge and provide combative perspectives on contrasting opinions.
  • The ability to handle high-stress demands.
  • Travel requirements to the United States and a valid passport.

Benefits:

  • Competitive salary.
  • Opportunities for skill development and growth.
  • Collaborative and creative work environment.
  • Health, dental, and vision benefits.
  • Available pension plan

This is an in-person role that will require a commute to Woodlands, Manitoba. We are seeking a driven, goal-oriented person who will help diversify our marketing team and bring unique traits that will elevate our abilities to grow as individuals and as a team.

Apply Here!